Strategic and business consulting in strategy and organization

Lead generation (new potential customers) is vital for a business to keep growing. We have successfully completed several projects, designing channels and campaigns on social media, optimizing SEO positioning, implementing CRMs, automatically collecting public contact addresses in bulk, or creating commercial networks.

We know that customer acquisition is fundamental in all businesses, as well as their satisfaction and loyalty. A good CRM allows achieving quantitative and qualitative objectives, which translates into greater business success. There is no good or bad CRM; you have to choose the right one for your activity and implement it well.
We realized several successful projects.

Certain businesses require meeting with customers to earn their trust, so they can see, touch, or try the products, to generate orders or detect market trends. A commercial network must function in an organized manner in line with the strategy and targets. We have successfully completed several projects. Shall we talk?

Sales teams are fundamental pillars for generating sales. A good product is not sufficient. If the commercial policy is not well defined or if the team does not apply it well, sales will suffer, even putting the business at risk. We have defined and corrected commercial policies as well as trained teams to operate optimally.

A commercial department should not only boast good historical data, but must also understand customer profiles and detect trends by doing marketing work (designing products and services that meet demand). Marketing and sales techniques must evolve.
Our contributions to several commercial departments have significantly improved these aspects.

We have designed several brands and branding strategies based on the (reformulated) strategies of various businesses to promote sales and the company’s image. Consistency between the company’s values, vision, mission, image, and internal operations is fundamental.

AI agents are here to stay, but their implementation should be done carefully. Business processes must be well-cohesive and safeguards must be put in place to prevent loss of control. AI should improve the business in such a way that employees are more motivated in their work. The system must be under the team’s control and avoid external dependencies.
Our experience allows us to propose technological and organizational optimizations, taking these aspects into account to minimize risks and dependencies.
Therefore, there are no miraculous or standardized solutions; each company requires a solution tailored to its needs, which will differentiate it from the competition.
We are closely following all trends and evaluating market tools to provide the best advice to our clients.

ERP systems allow controlling all processes of a company with total data consistency, thus improving workflows and their costs.
It is important to implement or update them when a company anticipates operational issues due to the complexity of its operations.
We have completed several projects for selecting complex systems and have overseen their implementation to achieve the intented targets with our clients.
We are not tied to any brand or IT company; we propose the solution that best fits the needs of each client, considering its budget and ambition. There are very complex systems such as SAP, Microsoft Dynamics 365, Oracle, or SAP Business One, and lighter systems such as Odoo, Sage, or Holded. The best system depends on the size of the company and its integration needs.

Today, a strong digital presence is essential for attracting new customers and building loyalty among existing ones. But behind this need lies the problem of how to do it and whom to trust with this work.
To avoid focus errors or choosing an inadequate provider, the digital strategy must be established and the work supervised to guarantee an optimal result in Email Marketing, SEO, SEM, social media, AI agents, etc.
We have extensive experience in creating digital strategies and monitoring their implementation successfully, thus reducing the final cost.

Among digital tools, each company’s website is fundamental as an open door to its business. Content work, usability (UX/UI), and positioning (SEO and SEM) are essential to achieve a positive experience for visitors. Additionally, the website must be well-structured and the content adequate so that search engines and AI agents find the information and position the business well.
Our clients particularly appreciate the work done because it is much more profitable than going to any digital company that generally does not understand the client’s business and does not sufficiently adapt its proposals, leaving the websites at a disadvantage. Thus, much more money is spent and a lot of time is lost. Professional work with a clear initial strategy must be demanded.
We have completed many projects advising on website optimization.

The digital pillar of social networks is increasingly important but fluctuating. Facebook was a precursor, followed by Instagram, TikTok, and now LinkedIn, WhatsApp, Telegram, X, or Signal are used for example.
They are important channels for lead generation (funnels) and loyalty, but they must be aligned with the company’s deep philosophy. Choosing the right channels and their use are fundamental to ensure a good return on investment.
We have experience in using these channels and running paid campaigns to generate leads and sales.

Ad hoc systems are very powerful because they are designed for a particular business and, being tailor-made for the client, they can meet 100% of the needs. However, they usually cost much more and dependence on the provider is enormous, unless done internally. Design and development times are also much longer. Serious initial design errors can have very important consequences, so the risk of mistake is high; needs must be thoroughly analyzed and documented.
We have completed and supervised several implementations of custom systems based on an exhaustive analysis of our clients’ needs, foreseeing possible future developments and ensuring their durability.

It is a very interesting way to grow, to expand businesses while saving costs. It is important to calculate the return and assess intangible aspects to determine the feasibility of this type of operation.
We have completed several company acquisition and merger operations with very good results.

The most important thing about a business is that it works well. There are several ways to achieve this. We can think, for example, of a very autocratic organization or, on the contrary, a very participative one. The management style will generally depend on a deeply rooted corporate culture or the character of the founder in small or new businesses. However, it is observed that management styles directly influence a company’s results. The question is: Do we want our employees to collaborate in improving the business? All of them or only a part of them? In general, it is known that if a team is involved in the fulfillment and evolution of a business, beneficial advances usually emerge. That is, if the team is motivated and works in a pleasant environment, it will tend to be more productive and contribute ideas for improvement, either in a structured way or on their own initiative. Furthermore, they will be more likely to accept new technologies, for example.
We have carried out several projects on corporate culture and the impact of human resources management styles.

Creating a new branch to increase the reach of a business or to improve its operations is not an easy task. In addition, it involves assuming very significant risks. An operation of this type requires a very in-depth analysis in all its aspects and must foresee alternative plans in case things do not progress as expected. It is also important to measure to what extent a too risky investment can endanger existing activities, for example by facing unforeseen legal or economic problems.
We have participated in business growth projects and know the main aspects to manage.

When there is a fire, it must be extinguished. A company may face difficulties or suffer serious incidents. The most important thing is to have foreseen these circumstances, have contingency plans, and establish preventive measures with corporate policies. If this has not been the case, it is advisable to quickly surround yourself with qualified people who can intervene according to what has happened. For example, we should think about commercial risks (major defaults), a sudden deterioration of the economy in general, a fire, a cyber attack, a workplace accident, the loss of a key employee. It is appropriate to make a list of these risks to be aware of them and address them in order of importance.
We have faced crisis situations on behalf of clients and have designed contingency plans that significantly limit risks.

A generational succession in a family business is a very delicate matter. The best way to avoid problems is to prepare for such succession as soon as possible. It is essential that the people who will take over the businesses are well prepared, not only trained, but have lived their own life experiences and have committed to succeeding in their positions with preparation. Parents are not always prepared and neutral to transmit the values of a business. In addition, there may be the problem of the existence of several successors. Dividing the business or joint management involves a lot of complexity. The sooner it is anticipated, the better. We help families prepare for a successful succession.

All businesses face legal issues on a daily basis; it is extremely important to safeguard new projects and be prepared for unforeseen events in the commercial, labor, or criminal fields, for example. A good lawyer can draft a good contract, but they do not know the essence of a business. We have been involved in many projects as consultants to ensure that companies and their projects are also legally sound and protected against future contingencies.

Every established company has one or several strategies that may be more or less explicit, but none succeeds without one. If we work on the fundamentals of a business, we better understand our customers and their needs, as well as the internal and external environment that conditions us. Strategic planning is not very complicated to develop, and if we work on it adequately, it will allow us to focus the actions of our organization, make it better prepared to progress, and be more efficient. We have accompanied multiple companies to analyze their markets and structures and finally to define their strategies.

Diversification can be a good path to growth. Opening new markets is sometimes difficult and even risky. An interesting solution may be to partner with other companies to join forces. It is not about one taking advantage of the other, but about each bringing value to the other company. It is a classic in the subcontracting of logistics operations, for example. A logistics operator provides transport synergies that one alone cannot achieve. Online sales channels like Amazon also allow reaching customers that a single company could not. A company should do what it does well and seek optimizations for tasks that are not relevant to its business. We have successfully reviewed several businesses in this regard.

Proactive business associations are very interesting sources of information and contacts for businesses. They usually offer sector defense against external difficulties. They also provide new business and financing opportunities, and allow you to better know the competition in order to improve business differentiation. Competitors are not bad, they are an incentive to do things better and differently. We have accompanied several companies in their integration into these organizations.

All markets and companies sooner or later experience a crisis, and overcoming it makes them stronger. Closing a business is the last option a shareholder should accept. A company always maintains some valuable resources, even if it is in difficulty for multiple reasons. Restructuring a company means reactivating its strengths, remedying its weaknesses, and making changes so that it becomes competitive again. It is clear that the sooner actions are taken, the better the outcome. We have managed delicate internal situations, such as those resulting from the 2008 financial crisis, redirecting several businesses.

The functioning and structure of management bodies are fundamental for a company to be well managed. Of course, while the operational structure is essential, supervision by shareholders and, preferably by other external professionals, helps correct business management. It is equally important that operational management is organized by steering and coordination bodies, in order to guarantee and improve activities.
We have participated in several management bodies, both corporate and operational, defining their functioning and proposing timely improvements.

When the market tightens and demands you to be more competitive, you have no choice but to look closely at your costs and reduce them to ensure the viability of your businesses. Moreover, the permanent search for efficiency should be a constant, even when things are going well. The wind can always turn more quickly than expected. In general, a crisis process involves cost reduction and business redefinition. The key to costs is linked to pricing policy and the company’s overall strategy.

Human resources are generally the most important asset of any organization. Striving for efficiency is inextricably linked to having the right and productive people who, through sound personnel policies, feel engaged in the company’s mission. Companies have a vested interest in maintaining an optimal and flexible organization, so it is legitimate and healthy to make changes whenever necessary. Each employee must understand their role, adapt to new circumstances, and work collaboratively with teams and technologies to ensure processes function flawlessly and continuously improve.

We have participated in several human resource restructuring projects, successfully overcoming even challenging situations.

What company doesn’t dream of improving its processes or achieving new products or services that everyone wants? It is useful to define general strategic lines and seek funding for specific projects in order to discover new opportunities. If a portfolio of several projects is achieved, an attempt will be made to distribute them according to their probabilities of success and their completion deadlines to diversify risks.
We have carried out several R&D&I projects, both for clients and in consortia, at both organizational and technical levels.

Taking care of purchases is fundamental to ensure quality products and services at the best price. Our customers deserve our attention, just as a supplier must take care of us. It is better to establish a relationship of trust with our suppliers to ensure that they always strive to improve their proposals. If they do not, it is advisable to look for alternatives.
We have carried out several purchase review projects, leading to renegotiation or changes of suppliers.

While it is true that it is more ethical to pay taxes in terms of image, laws allow us to make tax savings with the idea of promoting business growth. The state is interested in its companies doing well, not just in collecting taxes.
We have made several contributions to clients to optimize everything from personal assets to complex international structures.

Managing a human team is very complex; some people do it naturally, but many others need training and tools to do it adequately. The important thing is to motivate, ensure that processes work well, that there is room to manage progress and unforeseen events, that there is some autonomy and a good environment. Among the tools that allow achieving objectives is performance management, with which each person in the organization is positioned in their own work and their role in the organization. A development plan with objectives to be achieved is added.
We have collaborated with several clients to implement performance management systems, achieving better team functioning.

Quality, environmental, and occupational health and safety certificates allow the establishment and assurance of compliance with the regulations applicable to each matter. In addition, more exhaustive internal measures can be defined and applied to improve the company’s performance for the satisfaction of customers, workers, or other instances.
We have carried out several certification projects, accompanying our clients to define compliant models, but above all effective and as manageable as possible.

We are in very turbulent times in terms of exposure to digital risks. Cybersecurity should be a priority for every company to protect itself from data theft and ransom threats. Many companies have gone bankrupt directly due to the paralysis of their production, billing, or general administration IT systems. We are increasingly integrated, and even SaaS applications, for example, can suffer problems because we rely on the security of a third-party company.
A password that is too simple for a user can be the entry point for hackers or malicious employees.
We are not an IT supplier, but we know where to look to remedy the deficiencies that can affect several services at once.